(Norfolk, VA): Seaboard Air Line Railway (Printed by Wynkoop Hallenbek Crawford Co, N.Y.), nd [1920s]. First edition (?). Small 4to (23 cm.), folded into narrow 8vo wrappers. (8) pp., text in double columns on two of the pages. Illustrated from six full-page beautiful color lithographs by James McKell, picturing a polo match proceeding beyond spectators in the foreground, two couples and an instructor shooting clay targets, a couple in hunting pink riding to the hounds, a gentleman in suit and tie, with his African-American guide paddling his boat, bass fishing in a pine-bordered pond, a couple quail shooting over a pair of setters, and two couples out for a country drive in their touring car, and several smaller similar images on the pages printing the text; the wrappers are illustrated with a seventh large illustration, picturing a young woman teeing off on a golf course while being observed by a male companion and their African-American caddie. Not in Thornton. Apparently not recorded on OCLC. Very good. Original color illustrated wrappers. (10258). Item #63844
Promotional for Pinehurst and Southern Pines, North Carolina, and Camden, South Carolina, using the services of the railway for transportation, and listing only a few hotels and inns for each town (adding several also for Pine Bluff, N.C., and Columbia, S.C.). The promotional text covers only half of two columns, leaving the beautiful McKell illustrations featuring well-to-do sporting types, fashionably dressed for the 1920s, to make the sale. James C. McKell (1884-1956), a native of Burlington, Iowa, studied art in Des Moines and Philadelphia before opening a studio in the latter city in 1909. By the late 1910s his illustrations were appearing in the Saturday Evening Post and he was soon producing travel posters, illustrations for "Country Gentleman" and "Ladies Home Journal" and pulp magazine covers, and eventually provided artwork for illustrations in novels, and business ephemera, in addition to continuing his long term relationship with Saturday Evening Post.