Collection of 38 illustrated advertising cards, most 4 3/4 x 3 inches (some a bit larger, some a bit smaller), 34 with chromolithographic illustrations, all either issued for New Orleans businesses or distributors, 24 with information about the businesses or distributors printed on verso, some issued in conjunction with the 1884-1885 World's Industrial and Cotton Centennial Exposition.

New Orleans, LA, nd [1880s and 1890s]. Advertising cards. Among the companies represented on the cards are I.L. Lyons & Co. (home remedies), Extra Dry (bar on St. Charles St.), Levy & Boswell (agents for Globe Pickle Co.), John Gauche's Sons (pottery and porcelain), Martin Weydig (saddlery, harness, and firemen's equipment), L.C. Arney (soda water, beer, cider, etc.), E. Rolland (ladies' hair store), Wharton's New Stand, and Wheeler & Wilson's Silent Light Running (sewing machines). "[The American trade card of the late 19th century] was a brightly colored picture, devised as a collectable. Presented as a series of give-aways, the cards were either produced for a firm or were overprinted with its name; the space on the back of the card was used for the main publicity message. The aim was to tempt customers to return to the same source continually, extending their collection of cards in the same series" ("Encyclopedia of Ephemera," p. 335). Some of the cards are rubbed or a little stained, many have remnants of mounting on verso, but a very good lot. (#5639). Item #58975

Price: $750.00

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