A.W. Morse. / Wide-Awake Merchant! / [central illustration, 7 x 9 1/2 inches, a wood engraving featuring 14 potential customers, including one on horseback and two African-Americans, surveying an advertising billboard "The Best / Boots & Shoes"] / Dry Goods / Notions / Furnishing Goods, Etc., Etc. / Enterprie, Miss. [complete text]

Enterprise, Ms: A.W. Morse, nd [ca. 1875?]. Printed broadside, 20 x 16 inches, employing a half-dozen sizes and styles of display types (to three inches tall). An attractive sheet of illustrated wrapping paper printed for Morse's general dry goods business. The large central illustration features two workmen assembling the billboard, four boys climbing on the top it, and two gentlemen in top hats, a family (father, mother, and daughter), the man on horseback, and an African-American man and his daughter leading a puppy on a leash taking in the message. Enterprise, Mississippi, an ante-bellum supply-hub near Meridian serving surrounding plantations, has been in decline and now has fewer than 500 residents. Not in Hummel. Not recorded on OCLC. Very good. Uniformly browned, small splash stain in lower margin (two inches from the text). (#4979). Item #58094

Price: $375.00

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