[London?]: nd [ca.1832-37?]. Printed broadside, 15 x 10 inches, employing numerous sizes and styles of type. The proprietor pokes fun at the tendencies of His Majesty's liege subjects to be persuaded to "try the various delicacies which present themselves under the names of Highly Rectified Geneva Liqueur! Cream of the Valley!! Bloom of the Mountain!!! Restorative Drops!!!! Butter Liqueur, &c. &c.!!!!!" He expresses concern that the English custom of "calling things by their right names" has gone out of fashion: "What Humbug! Such is not Stevens's Plan. Those who want Gin must ask for Gin, and they shall have genuine Gin, neither 'Liquid Fire' nor 'Blazing Poison,' those who want Porter, shall have Porter, entire Porter, and nothing but Porter." All who wish for more information are directed to "9 Blackman Street, Borough, near St. George's Church. Not a Gin Palace." Apparently not recorded on OCLC. A few shallow chips along margins, minor loss to upper right corner (not affecting text). Very good. Folded. (#6203). Item #57875
According to records at the National Archives in London, William Stevens was listed as a "Victualler" at The Black Horse, 9 Blackman Street, Borough, in 1829; by 1839 the establishment belonged to Thomas Probyn. Further indications as to the date of this broadside come from the text; its title "March of Humbug," comes from a satirical pamphlet imitating English poets of the day, published in 1832, "Paul Pry," a farce written by John Poole in 1825 is referred to satirically, and Queen Victoria ascended to the throne in 1837, after which time the phrase "His Majesty" would not have been used.